AnastasiaCottone

02 — The challenge

Communicating a personalised, science-based approach to food while standing out from the aggressive language of the "crash diet" industry, and building trust with people looking for sustainable change rather than a temporary restriction.

03 — The solution

A fresh, natural art direction built around the claim "Eat well, live well", with a green palette and photography of real ingredients. The journey guides visitors from the philosophy of the method to the services all the way to booking an appointment at one of the three practices.